Korean Beauty is becomingly increasingly hot as the popularity of K-Pop and K-Dramas grows. Singers and actresses are known for their glows skin and beautiful makeup looks and become spokes models for many cosmetic brands. The following are some current K-Beauty trends that are sweeping the nation and the world.
Cushion MakeUp
The first K-Beauty trend that went worldwide was BB and CC creams. While those products are still popular and widely used, something called cushion makeup has become a mass hit. This trend started last year, but is continuing to grow rapidly.
Basically a liquid foundation is contained in a sponge which is encased in a compact. The product is popular because it is easy to use, has buildable coverage, and quite foolproof. It boasts multiple skin benefits including protection from sun damage, wrinkle prevention, evening out skin tone, and more. The product includes a separate sponge/pad which is used to apply the product onto your face. You press the applicator sponge onto the foundation sponge and press or bounce the applicator sponge on your face. Also, you won’t need to worry about germs as the foundation includes antimicrobial agents.
This is the original cushion foundation that started the cushion craze:
VDL Tint Bar Triple Shot Gradient lips have been popular in Korea for years. However, there have been some recent innovative products that help you achieve the gradient lip look in one step. This product has two colors on one lipstick for an easy gradient lip. If you’re feeling daring, you can even use a different color for your top and bottom lips.
Espoir Pro Eye Color Palette
Food trends in Korea are sometimes reflected in K-Beauty products. While cosmetic products utilizing honey has existed for a lengthy period, the popularity of a snack called Honey Butter Chips has resulted in an increase of honey related beauty products. Check out some examples below:
Innisfree Canola Honey Jelly Mist
Skinfood Honey Butter Sheet Mask
Laniege Sparkling Water Whipping Cleanser
Basically a liquid foundation is contained in a sponge which is encased in a compact. The product is popular because it is easy to use, has buildable coverage, and quite foolproof. It boasts multiple skin benefits including protection from sun damage, wrinkle prevention, evening out skin tone, and more. The product includes a separate sponge/pad which is used to apply the product onto your face. You press the applicator sponge onto the foundation sponge and press or bounce the applicator sponge on your face. Also, you won’t need to worry about germs as the foundation includes antimicrobial agents.
This is the original cushion foundation that started the cushion craze:
IOPE Air Cushion XP (the product has been reformulated since its initial release).
They even have one for males! Here are some helpful directions!
VDL Tint Bar Triple Shot Gradient lips have been popular in Korea for years. However, there have been some recent innovative products that help you achieve the gradient lip look in one step. This product has two colors on one lipstick for an easy gradient lip. If you’re feeling daring, you can even use a different color for your top and bottom lips.
Colorful Eyes
Aritaum Mono Eyes Eyeshadow
This trend isn’t groundbreaking, but K-Beauty has focused on neutral makeup looks for quite some time. While glittery and natural colored eye shadows are still popular, the tide is turning a bit. More daring colors beyond typical golds and browns have become increasingly popular among Korean women. While celebrities wear heavy eye makeup looks on a regular basis, it’s not so common for the average Korean lady. Recently, more vibrant colors especially variations of reds are being more frequently purchased and used.
Aritaum Mono Eyes Eyeshadow
This trend isn’t groundbreaking, but K-Beauty has focused on neutral makeup looks for quite some time. While glittery and natural colored eye shadows are still popular, the tide is turning a bit. More daring colors beyond typical golds and browns have become increasingly popular among Korean women. While celebrities wear heavy eye makeup looks on a regular basis, it’s not so common for the average Korean lady. Recently, more vibrant colors especially variations of reds are being more frequently purchased and used.
Espoir Pro Eye Color Palette
Food trends in Korea are sometimes reflected in K-Beauty products. While cosmetic products utilizing honey has existed for a lengthy period, the popularity of a snack called Honey Butter Chips has resulted in an increase of honey related beauty products. Check out some examples below:
Innisfree Canola Honey Jelly Mist
Skinfood Honey Butter Sheet Mask
Similarly, sparkling water is quite trendy in Korea and has resulted in products that are sparkling. These products might not feel as fizzy or sparkling as you might expect though.
Holika Holika Soda BB Deep Cleansing Oil
The Face Shop Sparkling Apple Face Mask
Mineral Water - Another trend that is a bit similar to the sparkling water trend is the mineral water trend. Mineral water, especially from hot springs, is being touted as extremely beneficial for one’s skin.
Innisfree Jeju Sparkling Mineral Essence
TonyMoly Mineral Skin-Fit Makeup Fixer
The Face Shop Sparkling Apple Face Mask
Mineral Water - Another trend that is a bit similar to the sparkling water trend is the mineral water trend. Mineral water, especially from hot springs, is being touted as extremely beneficial for one’s skin.
Innisfree Jeju Sparkling Mineral Essence
TonyMoly Mineral Skin-Fit Makeup Fixer
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